Ted's Bakery

Ted’s Bakery is a self initiated branding project for a contemporary bakery and coffee shop, exploring the use of a mascot within a third space environment, social spaces like cafés that sit between home and work. The identity combines a clean, contemporary visual style with a playful cat mascot, creating a warm and approachable yet trend aware feel. Designed for a physical setting, the brand demonstrates how a cohesive identity can adapt across packaging and in store touchpoints to build a memorable, inviting customer experience.