Knit n Knotty

Knit N Knotty is a self-initiated branding project for a bold, handmade crochet fashion label focused on elegant, trend-forward sustainable fashion. The brand strategy merges modern luxury aesthetics with slow fashion principles, positioning the label as a contemporary, high-fashion brand with strong ethical values. The project explores a chic, feminine identity with an emphasis on individuality, craftsmanship, and premium design. I incorporated elegant, modern aesthetics and my own custom illustrations to elevate the handmade nature of the products and reinforce a distinctive, high-end brand presence. In response to the growing trend and renewed popularity of print advertising and physical media, the brand places strong emphasis on tactile, offline touchpoints. I created a full brand identity, including logo design, packaging, social media assets, website design, and printed materials such as thank you cards and stickers. The visual direction blends contrasting colours with minimal typography to communicate a refined, modern personality while supporting the brand’s sustainability values.