Roku Sans

Here is one of my final year university projects in my BA Graphic Design course. This brief required a rebranding of one of Suntory Global's spirits; my chosen spirit was Roku Gin. I have rebranded Roku Gin as a non-alcoholic CBD spirit and canned beverage, designed to appeal to a Gen-Z audience.

I have designed canned CBD cocktails inspired by each of the botanical flavours that make Roku Gin, the brand's Japanese culture and minimalist design. Each of these packaging designs features my own illustrations and designs. This design project allowed me to explore how a product’s target audience and the modernisation of its packaging and brand strategy influence creative decisions.