Roku Sans

Here is one of my final year university projects in my BA Graphic Design course. This brief required a rebranding of one of Suntory Global's spirits; my chosen spirit was Roku Gin. I have rebranded Roku Gin as a non-alcoholic CBD spirit and canned beverage, designed to appeal to a Gen-Z audience. I have designed a bottled spirit and canned CBD cocktails inspired by Roku's botanical flavours, the brands Japanese culture and minimalist design, each of these packaging designs feature my own illustrations and designs. This design project allowed me to explore how a product’s target audience and the modernisation of its packaging influence design and strategic decisions.